When you have finalized your keywords list, you should identify the core keywords for which you will optimize your pages. A suggested technique for this follows.
Rare queries are discarded at once (for the time being). In the previous section, we described the usefulness of such rare queries but they do not require special optimization. They are likely to occur naturally in your website text.
As a rule, the competition rate is very high for the most popular phrases. This is why you need to get a realistic idea of the competitiveness of your site. To evaluate the competition rate you should estimate a number of parameters for the first 10 sites displayed in search results:
- The average PageRank of the pages in the search results.
- The average number of links to these sites. Check this using a variety of search engines.
Additional parameters:
- The number of pages on the Internet that contain the particular search term, the total number of search results for that search term.
- The number of pages on the Internet that contain exact matches to the keyword phrase. The search for the phrase is bracketed by quotation marks to obtain this number.
These additional parameters allow you to indirectly evaluate how difficult it will be to get your site near the top of the list for this particular phrase. As well as the parameters described, you can also check the number of sites present in your search results in the main directories, such as DMOZ and Yahoo.
The analysis of the parameters mentioned above and their comparison with those of your own site will allow you to predict with reasonable certainty the chances of getting your site to the top of the list for a particular phrase.
Having evaluated the competition rate for all of your keyword phrases, you can now select a number of moderately popular key phrases with an acceptable competition rate, which you can use to promote and optimize your site.
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