SEO services - start-up seo package

Our Start-up package is a group of seo services for those who want to optimize their websites and do their own promotion. This comprehensive package provides you with all of the information you need to get the best possible search engine placement for your web pages.

Instead of a conclusion: promoting your site step by step

In this section, I will explain how I use seo in promoting my own sites. It is a kind of systematic summary where I briefly recap the previous sections. Naturally, I use Seo Administrator seo software extensively in my work and so I will show how I use it in this example.

7.9 Free seo software license

You can obtain Seo Administrator Expert Edition for free in exchange for link to our web site from your web site.
Our requirements:

7.8 Site Analyzer

Site Analyzer module is a seo software tool that includes a broken link checker, sitemap creation software and robots.txt file generator. It finds broken links and images, checks the Google PageRank value for every page, searches for errors in html code, generate html sitemaps and Google compatible xml sitemaps for your web site.

7.7 HTML Analyzer

This application analyzes the HTML code of a page. It estimates the weight and density of keywords and creates a report on the correct optimization of the site text. It is useful during the creation your own site and is also a great tool for analyzing your competitors' sites. It allows you to analyze both local HTML pages and online projects.

7.6 Keyword Suggestion Tool

This tool gathers relevant keywords for your site and displays their popularity (the number of queries per month). It also estimates the competition rate of a specified keyword phrase.

7.5 Page Rank Analyzer

This utility collects a huge amount of competitive information on the list of sites that you specify. For each site it automatically determines parameters such as Google PageRank, the number of inbound links and the presence of each site in the DMOZ and Yahoo directories. It is an ideal tool for analyzing the competition rate of a particular query.

7.4 Log Analyzer

All information about your visitors is stored in the log files of your server. The log analyzer module will present this information in convenient and visual reports. Displayed information includes:
   - Originating sites
   - Keywords used,
   - What country they are from
   - Much more…

7.3 Site Indexation Tool

This useful tool will show you all pages indexed by a particular search engine. It is a must-have tool for anybody who is creating a new web resource. The PageRank value will be displayed for each indexed page.

7.2 Link Popularity Checker

This program will automatically poll all available search engines and create a complete duplicate-free list of inbound links to your resource. For each link, you will see important parameters such as the link text and PageRank of the referring page. If you have studied this article, you will know how important these parameters are. As well as viewing the overall list of inbound links, you can track how the inbound links change over time.

7.1 Ranking Monitor.

Any seo optimization specialist is faced with the regular task of checking the positions of his sites in the search engines. You could check these positions manually, but if you have several dozen keywords and 5-7 search engines to monitor, the process becomes a real chore.

6.6 Changing the site address

You may need to change the address of your project. Maybe the resource was started on a free hosting service and has developed into a more commercial project that should have its own domain. Or maybe the owner has simply found a better name for the project. In any case, moving to a new address can be problematic and it is a difficult and unpleasant task to move a project to a new address. For starters, you will have to start promoting the new address almost from scratch. However, if the move is inevitable, you may as well make the change as useful as possible.

6.5 Selecting a domain and hosting

Currently, anyone can create a page on the Internet without incurring any expense. Also, there are companies providing free hosting services that will publish your page in return for their entitlement to display advertising on it. Many Internet service providers will also allow you to publish your page on their servers if you are their client. However, all these variations have serious drawbacks that you should seriously consider if you are creating a commercial project.

6.4 Creating correct content

The content of a site plays an important role in site promotion for many reasons. We will describe some of them in this section. We will also give you some advice on how to populate your site with good content.

6.3 Seo tips, assumptions, observations

This section provides information based on an analysis of various seo articles, communication between optimization specialists, practical experience and so on. It is a collection of interesting and useful tips ideas and suppositions. Do not regard this section as written in stone, but rather as a collection of information and suggestions for your consideration.

6.2 Google LocalRank

On February 25, 2003, the Google Company patented a new algorithm for ranking pages called LocalRank. It is based on the idea that pages should be ranked not by their global link citations, but by how they are cited among pages that deal with topics related to the particular query. The LocalRank algorithm is not used in practice (at least, not in the form it is described in the patent). However, the patent contains several interesting innovations we think any seo specialist should know about. Nearly all search engines already take into account the topics to which referring pages are devoted. It seems that rather different algorithms are used for the LocalRank algorithm and studying the patent will allow us to learn general ideas about how it may be implemented.

6.1 Google SandBox

At the beginning of 2004, a new and mysterious term appeared among seo specialists – Google SandBox. This is the name of a new Google spam filter that excludes new sites from search results. The work of the SandBox filter results in new sites being absent from search results for virtually any phrase. This even happens with sites that have high-quality unique content and which are promoted using legitimate techniques.

5.4 Refining your keyword phrases

As mentioned above, search engine services often give inaccurate keyword information. This means that it is unusual to obtain an optimum set of site keywords at your first attempt. After your site is up and running and you have carried out some initial promotion, you can obtain additional keyword statistics, which will facilitate some fine-tuning. For example, you will be able to obtain the search results rating of your site for particular phrases and you will also have the number of visits to your site for these phrases.

5.3 Evaluating the competition rates of search queries

When you have finalized your keywords list, you should identify the core keywords for which you will optimize your pages. A suggested technique for this follows.

5.2 Frequent and rare keywords

There are two distinct strategies – optimize for a small number of highly popular keywords or optimize for a large number of less popular words. In practice, both strategies are often combined.

5.1 Initially choosing keywords

Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. Sites such as www.wordtracker.com and inventory.overture.com are good starting places for English language sites. Note that the data they provide may sometimes differ significantly from what keywords are actually the best for your site. You should also note that the Google search engine does not give information about frequency of search queries.

4 Indexing a site

Before a site appears in search results, a search engine must index it. An indexed site will have been visited and analyzed by a search robot with relevant information saved in the search engine database. If a page is present in the search engine index, it can be displayed in search results otherwise, the search engine cannot know anything about it and it cannot display information from the page..

3.7.4 Press releases, news feeds, thematic resources

This section is about site marketing rather than pure seo. There are many information resources and news feeds that publish press releases and news on various topics. Such sites can supply you with direct visitors and also increase your sites popularity. If you do not find it easy to create a press release or a piece of news, hire copywriters – they will help you find or create something newsworthy.

3.7.3 Link exchange

The essence of link exchanges is that you use a special page to publish links to other sites and get similar backlinks from them. Search engines do not like link exchanges because, in many cases, they distort search results and do not provide anything useful to Internet users. However, it is still an effective way to increase link popularity if you observe several simple rules.

3.7.2 DMOZ directory

The DMOZ directory (www.dmoz.org) or the Open Directory Project is the largest directory on the Internet. There are many copies of the main DMOZ site and so, if you submit your site to the DMOZ directory, you will get a valuable link from the directory itself as well as dozens of additional links from related resources. This means that the DMOZ directory is of great value to a seo aware webmaster.

3.7.1 Submitting to general purpose directories

On the Internet, many directories contain links to other network resources grouped by topics. The process of adding your site information to them is called submission.

3.6 Google PageRank – practical use

Currently, PageRank is not used directly in the Google algorithm. This is to be expected since pure PageRank characterizes only the number and the quality of inbound links to a site, but it completely ignores the text of links and the information content of referring pages. These factors are important in page ranking and they are taken into account in later versions of the algorithm. It is thought that the current Google ranking algorithm ranks pages according to thematic PageRank. In other words, it emphasizes the importance of links from pages with content related by similar topics or themes. The exact details of this algorithm are known only to Google developers.

3.5 Google PageRank – theoretical basics

The Google company was the first company to patent the system of taking into account inbound links. The algorithm was named PageRank. In this section, we will describe this algorithm and how it can influence search result ranking.

3.4 Relevance of referring pages

As well as link text, search engines also take into account the overall information content of each referring page.

3.3 Link text (anchor text)

The link text of any inbound site link is vitally important in search result ranking. The anchor (or link) text is the text between the HTML tags «A» and «/A» and is displayed as the text that you click in a browser to go to a new page. If the link text contains appropriate keywords, the search engine regards it as an additional and highly significant recommendation that the site actually contains valuable information relevant to the search query.

3.2 Link importance (citation index, link popularity)

You can easily see that simply counting the number of inbound links does not give us enough information to evaluate a site. It is obvious that a link from www.microsoft.com should mean much more than a link from some homepage like www.hostingcompany.com/~myhomepage.html. You have to take into account link importance as well as number of links.

3.1 Why inbound links to sites are taken into account

As you can see from the previous section, many factors influencing the ranking process are under the control of webmasters. If these were the only factors then it would be impossible for search engines to distinguish between a genuine high-quality document and a page created specifically to achieve high search ranking but containing no useful information. For this reason, an analysis of inbound links to the page being evaluated is one of the key factors in page ranking. This is the only factor that is not controlled by the site owner.

2.3.7 One-pixel links, seo deception

This is another deceptive seo technique. Search engines consider the use of tiny, almost invisible, graphic image links just one pixel wide and high as an attempt at deception, which may lead to a site ban.

2.3.6 Hidden text, a deceptive seo method

The last two issues are not really mistakes but deliberate attempts to deceive search engines using illicit seo methods. Hidden text (when the text color coincides with the background color, for example) allows site owners to cram a page with their desired keywords without affecting page logic or visual layout. Such text is invisible to human visitors but will be seen by search robots. The use of such deceptive optimization methods may result in banning of the site. It could be excluded from the index (database) of the search engine.

2.3.5 Redirects

Redirects make site analysis more difficult for search robots, with resulting adverse effects on seo. Do not use redirects unless there is a clear reason for doing so.

2.3.4 Session identifier

Some sites use session identifiers. This means that each visitor gets a unique parameter (&session_id=) when he or she arrives at the site. This ID is added to the address of each page visited on the site. Session IDs help site owners to collect useful statistics, including information about visitors' behavior. However, from the point of view of a search robot, a page with a new address is a brand new page. This means that, each time the search robot comes to such a site, it will get a new session identifier and will consider the pages as new ones whenever it visits them.

2.3.3 Script navigation

Sometimes scripts are used for site navigation. As an seo worker, you should understand that search engines cannot read or execute scripts. Thus, a link specified with the help of a script will not be available to the search engine, the search robot will not follow it and so parts of your site will not be indexed. If you use site navigation scripts then you must provide regular HTML duplicates to make them visible to everyone – your human visitors and the search robots.

2.3.2 Graphic navigation menu

The situation is similar to the previous one – internal links on your site should contain keywords, which will give an additional advantage in seo ranking. If your navigation menu consists of graphic elements to make it more attractive, search engines will not be able to index the text of its links. If it is not possible to avoid using a graphic menu, at least remember to specify correct ALT attributes for all images.

2.3.1 Graphic header

Very often sites are designed with a graphic header. Often, we see an image of the company logo occupying the full-page width. Do not do it! The upper part of a page is a very valuable place where you should insert your most important keywords for best seo. In case of a graphic image, that prime position is wasted since search engines can not make use of images. Sometimes you may come across completely absurd situations: the header contains text information, but to make its appearance more attractive, it is created in the form of an image. The text in it cannot be indexed by search engines and so it will not contribute toward the page rank. If you must present a logo, the best way is to use a hybrid approach – place the graphic logo at the top of each page and size it so that it does not occupy its entire width. Use a text header to make up the rest of the width.

2.2.6 Seo and the Main page

Optimize the main page of your site (domain name, index.html) for word combinations that are most important. This page is most likely to get to the top of search engine lists. My seo observations suggest that the main page may account for up to 30-40% percent of the total search traffic for some sites

2.2.5 One page – one keyword phrase

For maximum seo try to optimize each page for its own keyword phrase. Sometimes you can choose two or three related phrases, but you should certainly not try to optimize a page for 5-10 phrases at once. Such phrases would probably produce no effect on page rank.

2.2.4 Avoid subdirectories

If there are not too many pages on your site (up to a couple of dozen), it is best to place them all in the root directory of your site. Search engines consider such pages to be more important than ones in subdirectories.

2.2.3 Keywords in page names

Some seo experts consider that using keywords in the name of a HTML page file may have a positive effect on its search result position.

2.2.2 Navigation menu

As a rule, any site has a navigation menu. Use keywords in menu links, it will give additional seo significance to the pages to which the links refer.

2.2.1 Number of pages

  The general seo rule is: the more, the better. Increasing the number of pages on your website increases the visibility of the site to search engines. Also, if new information is being constantly added to the site, search engines consider this as development and expansion of the site. This may give additional advantages in ranking. You should periodically publish more information on your site – news, press releases, articles, useful tips, etc. 

2.1.10 Keywords Meta tag

 This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engines now. It is often ignored in seo projects. However, it would be advisable to specify this tag just in case there is a revival in its use. The following rule must be observed for this tag: only keywords actually used in the page text must be added to it.

2.1.9 Description Meta tag

This is used to specify page descriptions. It does not influence the seo ranking process but it is very important. A lot of search engines (including the largest one – Google) display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query.

2.1.8 «ALT» attributes in images

Any page image has a special optional attribute known as "alternative text.” It is specified using the HTML «ALT» tag. This text will be displayed if the browser fails to download the image or if the browser image display is disabled. Search engines save the value of image ALT attributes when they parse (index) pages, but do not use it to rank search results.

2.1.7 Keywords in links

 A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank.

2.1.6 «TITLE» tag

 This is one of the most important tags for search engines. Make use of this fact in your seo work. Keywords must be used in the TITLE tag. The link to your site that is normally displayed in search results will contain text derived from the TITLE tag. It functions as a sort of virtual business card for your pages. Often, the TITLE tag text is the first information about your website that the user sees. This is why it should not only contain keywords, but also be informative and attractive. You want the searcher to be tempted to click on your listed link and navigate to your website. As a rule, 50-80 characters from the TITLE tag are displayed in search results and so you should limit the size of the title to this length.

2.1.5 Text format and seo

Search engines pay special attention to page text that is highlighted or given special formatting. We recommend:

2.1.4 Location of keywords on a page

 A very short rule for seo experts – the closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine.

2.1.3 Keyword density and seo

Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. If this happens, the page will be penalized and its position in search listings will be deliberately lowered.

2.1.2 Number of keywords on a page

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. In addition, all of the words from the phrase should be used separately several times in the remaining text. There should also be some difference (dispersion) in the number of entries for each of these repeated words.

2.1.1 Amount of text on a page

A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters).

1.2 Common search engine principles

To understand seo you need to be aware of the architecture of search engines. They all contain the following main components:

1.1 History of search engines

In the early days of Internet development, its users were a privileged minority and the amount of available information was relatively small. Access was mainly restricted to employees of various universities and laboratories who used it to access scientific information. In those days, the problem of finding information on the Internet was not nearly as critical as it is now.