There are two distinct strategies – optimize for a small number of highly popular keywords or optimize for a large number of less popular words. In practice, both strategies are often combined.
The disadvantage of keywords that attract frequent queries is that the competition rate is high for them. It is often not possible for a new site to get anywhere near the top of search result listings for these queries.
For keywords associated with rare queries, it is often sufficient just to mention the necessary word combination on a web page or to perform minimum text optimization. Under certain circumstances, rare queries can supply quite a large amount of search traffic.
The aim of most commercial sites is to sell some product or service or to make money in some way from their visitors. This should be kept in mind during your seo (search engine optimization) work and keyword selection. If you are optimizing a commercial site then you should try to attract targeted visitors (those who are ready to pay for the offered product or service) to your site rather than concentrating on sheer numbers of visitors.
Example. The query “monitor” is much more popular and competitive than the query “monitor Samsung 710N” (the exact name of the model). However, the second query is much more valuable for a seller of monitors. It is also easier to get traffic from it because its competition rate is low; there are not many other sites owned by sellers of Samsung 710N monitors. This example highlights another possible difference between frequent and rare search queries that should be taken into account – rare search queries may provide you with less visitors overall, but more targeted visitors.
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