3.4 Relevance of referring pages

As well as link text, search engines also take into account the overall information content of each referring page.

   Example: Suppose we are using seo to promote a car sales resource. In this case a link from a site about car repairs will have much more importance that a similar link from a site about gardening. The first link is published on a resource having a similar topic so it will be more important for search engines. 

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