Showing posts with label 3.1 Why inbound links to sites are taken into account. Show all posts
Showing posts with label 3.1 Why inbound links to sites are taken into account. Show all posts

3.1 Why inbound links to sites are taken into account

As you can see from the previous section, many factors influencing the ranking process are under the control of webmasters. If these were the only factors then it would be impossible for search engines to distinguish between a genuine high-quality document and a page created specifically to achieve high search ranking but containing no useful information. For this reason, an analysis of inbound links to the page being evaluated is one of the key factors in page ranking. This is the only factor that is not controlled by the site owner.